There have been a lot of changes at The Gilt Complex over the past several months.
Last fall Peter Crafts, the company’s founder, retired. That’s when Pam and I came aboard as the new owners. As you can probably imagine there’s been a whirlwind of activity since then.
As if purchasing a brand-new business weren’t enough, we moved the store. But not far. We’re still in Country Club Plaza, just a few doors closer to the entrance.
In its original location, the store was about 50% showroom and 50% workshop. However, we wanted to greatly expand the frame selection, while, at the same time, move all our restoration activities off-site. That way the dust and chemical fumes, which are natural by-products of the restoration process, would not interfere with the retail side of the business. With a space available down the way, it was easier to move the store than to renovate.
So, on November 1st we moved to 3848 SE Dixie Highway. Transitioning from this:
We still have the same large selection of finished corner hand-crafted gold leaf frames in a variety of styles. In fact, we’ve added more – including a selection of metal leaf finished corner frames, as well as unfinished corner gold leaf frames.
But today, we arguably have the largest and most diverse collection of custom frames on the Treasure Coast. As one customer commented to me recently, “If you can’t find a frame in your shop, you won’t find a frame anywhere.”
We’ve organized the showroom by frame style – with classic, European, ornate, contemporary, eclectic, wood veneer, coastal and rustic sections. Throughout you will find a wide variety of finishes and profiles.
Ours is a style first approach to frame selection. You want a frame that compliments and enhances the art, and the way to accomplish that is to ask, “What does the art want?”
That may seem like a silly question. But if your art would look best in an eclectic, coastal frame, why spend time looking through a large variety of traditional selections? That’s why we organize our frames as we do – it narrows your focus from what may, at first, appear to be a huge, confusing selection, down to something much more manageable. From there it’s a matter of simply tweaking the details.
In addition to moving the store and increasing our frame selection, we redesigned the logo, installed a computerized point of sale system, and purchased a lot of new equipment to help us display and built your frames.
Likewise, we have also completely revamped our website to reflect the wide variety of products and services we offer. Even though we’ve been around for 35 years, today’s customer is just as likely to find us via the internet as they are driving by.
Over the next few weeks we will be adding a Facebook page for you to enjoy, as well as Instagram and Pinterest accounts. I will also regularly post articles in our blog to discuss the ins and outs of custom framing and art restoration, design and style trends affecting the home furnishings marketplace, and events taking place around town that you might enjoy.
There’s always news you can use about what’s happening in our showroom, in our area, and in the industry.
That said, quality products and exceptional service never go out of style. We still have the same cadre of restoration professionals that have been affiliated with The Gilt Complex for years, and you can be assured that their care and attention to detail is unwavering.
We take great pride in the relationships we’ve built, and the fact that you keep coming back and referring your friends is not something we take lightly.
If you are new to us, please take a look around, either online or by visiting our showroom. We’d love to meet you!
And if you’re a long-standing customer, feel free to give us a call or stop by, just to say hello. As always, we welcome your comments and suggestions, and we look forward to serving you for another 35 years.